Producer Spotlight: no.pulp

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We had a chance to tap in with no.pulp recently, a dual-threat producer/graphic artist from Upstate NY. His standout project Lobster Tales features an interesting mix of instrumentals and features from Chuck N Lock, Jah-Monte Ogbon and Sekwence. This is a man on the rise, his crispy drums and minced up chops make for an interesting listen no matter the format.

RD: We understand this is your first interview, thanks for coming on. Can you give the listeners a bit of your background?

NP: I’m a producer/graphic artist from Upstate NY. Capital Region. I started making beats and doing graphics around the same time, about 7 years ago. Dropped a bunch of stuff on Soundcloud and Bandcamp pre 2015, took most of the tapes down and am currently getting back into sharing online more regularly.

RD: After a few instrumentals projects, you released a series of Koncept Jackson remixes. What is it about Koncept that inspired you to make that?

NP: I’ve been listening to Koncept’s music for awhile now. He was probably one of the first underground rappers I heard that is part of this lofi movement right now. I remember bumping his Operation Liv Lav tape frequently. I actually sent him some beats a few years ago but nothing really happened with it. The whole Richmond scene (Mutant Academy) is crazy they’re all killing it.

RD: Lobster Tales is the new album, featuring a few artists we know in Chuck N Lock and Sekwence, and a few new names. Can you break down the selection process for the guests, and how the vocal tracks came together?

NP: For the beats; me and Isaac LaRue went to high school together so I had to get a beat collab with him on there. I had never worked with oxela before but he sent me some fire loops and chops and it worked out. I got a few beats with KillerKane that were supposed to be on there too but they didn’t end up fitting with everything else (you might find them somewhere soon).

For the verses I had like 5 or so beats that I thought might work better with raps. I knew I was gonna have to get Sekwence on one but everything else kinda came up as I was working. I sent Jah Monte and Sekwence the same beats, they both picked different ones. Both tracks came out just how I wanted them too. Jah Monte was the first to send his back and it’s probably still my favorite. I sent Chuck N Lock a few but they ended up specifically asking for one beat I made in a beat battle. I think Vinyl Villain picked the sample. Shoutouts to him and Chuck N Lock they blessed that beat. Jay Plus came in at the end when I was finishing everything up. Jah Monte linked us and I sent him a few tracks off the album, he picked which one he wanted to go on and that’s that.

RD: How do you decide what stays instrumental, and what can get rapped on?

NP: I kind of let the rappers decide that in a way. Most of the tracks they put verses to were going to be on the album either way. It was just a matter of whether or not they wanted to rap on that specific beat.

RD: You designed the cover for Lobster Tales, what came first production or graphics design?

NP: When I first started really working on Lobster Tales I didn’t have a set release date or any time frame I was giving myself. I had about half of the tracks done then hit a rut where I wasn’t finding samples I liked and didn’t know what other beats I wanted for it. So I stopped making beats for it and focused just on the cover art. It’s a rendition of sorts on a Lobster Johnson comic book cover. Once I had the cover made it was a lot easier to finish off the rest of the album.

RD: Do you actively shop your beats?

NP: Kind of. I am 100% more keen to work with an artist who’s music I already know. I’d rather work like that then be sending beats to just anybody. That being said, hit me up on twitter or something if anyone wants to work, we’ll see what happens.

RD: Is your next move planned out as the latest project releases, or is it more of a case-by-case basis?

NP: I’m always making beats. Just about everyday. Same with graphics. Sometimes I make one and it inspires me to start a beat tape from it, sometimes I send them to some rappers, a lot of them I just sit on for awhile. My computers full right now, so I’ve been using strictly my SP and MPC then saving them on tapes to go back through at a later time and find the ones I think are worth exporting. HD Tapes is next up.

Editors Note: HD Tapes is out now on his bandcamp, link at the end of article.

RD: One emcee/one producer projects have become quite popular, is that something you could see yourself doing?

NP: Those are the best and most cohesive projects. Madvillainy, Return Of The Mac, Liquid Swords etc. Me and Paranom are working on one right now. I don’t want to give out to many details but let it be known we’ve been working on it for awhile now. Way before I even started Lobster Tales.

RD: If you could have any 5 talents on the next NP album, who would they be?

NP: Mach-Hommy, Mach-Hommy, Mach-Hommy, Mach-Hommy, Mach-Hommy.

Editors Note 2: Well played.

RD: Ultimate goal in both the visual and aural fields?

NP: Have both my beats and graphics get me to the point where I can support myself financially. Lately I’ve been really influenced by the work RUFF MERCY has done with animation loops and incorporating videos and animating into one. I bought Wacom tablet because of him. I’m trying to do more of that stuff as well as album covers, promotional graphics, etc.

Follow the man on twitter and IG @no.pulp

Bandcamp: https://nopulp.bandcamp.com/album/lobster-tales

Soundcloud: https://soundcloud.com/pvlpfree

Artist Spotlight: King Magnetic

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Allentown, PA native King Magnetic has been around for some time. He hasn’t let his veteran status affect his output, as he preps to follow-up 2018’s Back In The Trap with the upcoming Third Times A Charm. He offers advice to upcoming MC’s, touches on his time with Army of the Pharaohs and links us to his latest single Gun Charge.

RD: You’re from Allentown, PA. Did you feel that held you back at all during your career?

KM: Early on it hurt not having the outlets like NYC, Philly and LA, but once I treated Philly as my local area, things began moving. Now with the internet at this level, it’s much easier for anyone, regardless of where they’re at.

RD: What is the biggest obstacle you faced in your time releasing solo projects on your own?

KM: Budget and timing. I’ve been solid with putting things together and linking with other artists, but I’m still looking to do more marketing for all my solo releases.

RD: Everything you’ve dropped has been on King Mag Music, did you ever consider signing with anyone?

KM: Not really, there have been some small offers over the years, but nothing worth signing over any rights. I look at the long term much more than a quick buck. I can get bill money from selling features and production.

RD: You’re a long-running member of Army of the Pharaohs, a group loaded with talent. Can you give us some background on your relationship with Vinnie Paz and Esoteric?

KM: Both vets that built up solid brands, Eso more recently with Czarface and of course Jedi Mind Tricks. I met Vinnie in 2006 and Eso in 2007. We did more work early on and I’m always ready to work on something that makes sense for everyone involved.

RD: Do you approach a group track differently than a solo when writing?

KM: Not much. Either situation I’m just trying to make the best, most relatable song. Bars are important, but I try to stay away from just rapping for the sake of rapping if that makes sense.

RD: Army has toured the world, what are some of your favorite memories from the road?

KM: Taking my first flight ever with Switzerland being my destination. Birthday in France. Sharing the stage with various legends and the grind of traveling the US.

RD: Your latest album Back In The Trap is different from your previous work. What was it about DocWillRob’s beats that took you down this road?

KM: It’s the first full length collab project I’ve released, not to be confused with my third solo album. We were working on a more boom bap sounding LP in 2013 and he ended up catching some years. When he came home in 2017, I told him let’s start it fresh and he sent me the beat for the title track. After that, I told him to send tracks with more of a trap base. Shout out to NYSOM Productions, he helped out on a lot of the production and is co-producing the next installment of Back In The Trap!

RD: Benny, Recognize Ali and Cassidy appear as guests. You and Rec Ali seem to work well together, would you say he’s a favorite among this newer group of boom bap emcees?

KM: Definitely. We have an album that’s being mixed for release and we try to feature on each other’s projects as often as possible!

RD: What piece of advice would you give to someone whose going all in on music, hoping to make a full time job out of it?

KM: Learn the business, always invest in yourself and think long term as often as possible. Consistency and humility go a long way as well.

RD: What’s the next step for you? Have you mapped out the next piece of work?

KM: I recently released my latest single, Gun Charge which is off my 3rd solo LP – Third Times A Charm. I’m finishing up the album and then looking at dates and promo. I feel this is my best work and I’m back on the beats again, hoping to produce a track or two on this one and much more on the 4th LP. Peep the single and b-side “More Belligerent” here: https://smarturl.it/kingmagnetic

RD: Who are some bucket list collabs you have not been able to make happen yet?

KM: Nas, 50 Cent, Raekwon, Diamond D, Pete Rock, Alchemist and Scott Stortch.

RD: Shouts?

KM: Check out GQ Nothin Pretty, DJ Express, Joey Mafia and Moe Hendrix!

Follow on Instagram  & Twitter @ King Magnetic

Bandcamp : https://kingmagnetic.bandcamp.com